Working Smarter
An Evolving Podcast Brand
Working Smarter is a podcast dedicated to navigating compliance discussions for non-legal professionals, with an emphasis in the healthcare sector. The logo was conceived to embody an inviting, friendly, and sleek persona, evolving into a more minimalist design from its initial concept.
Design Narrative
The podcast’s objectives speak to the evolution of the logo, shedding layers to emphasize core elements and embracing a sleek, polished visual identity. With simplified visuals that lend itself to better brand recognition, the logo embodies Wendy Rubas' expertise and the podcast's commitment to simplifying compliance conversations for a broader audience.
Symbolism
At the heart of the logo lies a key element - the glasses. Serving as a subtle nod to the podcast's host, Wendy Rubas, the glasses became a defining feature. They symbolize insight, perspective, and the visionary approach to simplifying complex compliance discussions.
Role of Minimalism
The journey toward minimalism in the logo design aimed to provide a less anxious feel, making the space the logo occupied less busy and thus easier to digest. By paring down unneeded elements, it aimed for an impactful, focused representation of the podcast’s objectives.
Design Evolution
This logo underwent a transformative journey, shedding layers to embrace a more refined and minimalistic aesthetic in the end. The evolution aimed to capture a more professional look and feel while retaining a sense of the original logo’s personality.
Podcast Intro Evolution
The logo updates inspired new intro and outro animations for the podcast as its identity evolved. I spearheaded the creation of these animations, working with each logos strengths to create something fun and engaging, while also keeping an air of professionalism. Below, you'll find two iterations of these intros, showcasing its progression over time.